• Social Media Influencers Join #inviteHER Campaign First #inviteHER Day asks golfers to extend an invitation to a woman to play golf (DAYTONA BEACH, Fla.) – A little over a month after the #inviteHER campaign was launched, the initiative today becomes more than a concept but a call-to-action with help from celebrities and social media influencers across the golf and lifestyle.
• Tania Tare is a professional golfer from New Zealand who graduated from Florida International School in 2013. We don’t know how good she is as a professional but she is a game-changer as far as.

1. Tania Tare 63
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She’s yet to breakthrough on the LPGA — and realizes the chances for that are dwindling — but New Zealand-born Tania Tare continues to entertain her social media following with some pretty incredible trick shots.

306.4k Followers, 604 Following, 1,087 Posts - See Instagram photos and videos from Tania Tare (@taniatare63). Tania is a pro golfer from New Zealand, who graduated from Florida International University in 2013. Most importantly, she's good at trick shots.

Tare is just shy of 300,000 followers on Instagram, making her one of golf’s top social media influencers. She’s got numerous sponsorship deals and has played in one LPGA event, pretty impressive for someone who aspired only to be a juggler before seeing a Tiger Woods commercial.

In her most recent post, she balances a golf ball, knocks it off her knee and then smashes it with a driver in mid-air.

“I’m obsessed with trick shots. I love being able to challenge myself not only physically, but creatively as well,” she said in a note to Golfweek. “I will admit though, I’m convinced cup tricks are going to be the death of me. The level of preciseness makes them so frustrating, but so satisfying when you get it.”

Tare had previously hoped to gain fame on the LPGA but numerous wrist surgeries have made that dream more unlikely. She continues to amass a huge following online, however, and has been on television as guests on both “The James Corden Show” and “Tosh.O.” Tare also has associations with Ping, Adidas and OnCore Golf, among others.

“There is definitely a good and bad side. I am beyond grateful for all social media has helped me with and if I did it all again, I’d use it again.” she told Golf Australia. “I do think though that I have pretty solid grounding and that’s why I am able to utilize social media but not get emotionally attached to the unhealthy side that comes with it.

“But at the end of the day, the positives of the use of social far outweigh the bad for me. I’m a big believer in encouraging people to use social media if they are able to see it purely as a tool. The minute you see it as more than that, I think that’s where it begins to be unhealthy for someone. And that’s something you have to answer honestly for yourself.”

Here’s a look at a previous trick Tare pulled off.

Fast Food Advertising Case Study: How McDonald’s, Burger King, & Subway Collaborate With Instagram Influencers

The American fast food industry rakes in more than $198.9B a year, and by 2020 its yearly revenue is expected to grow to $223.9B. McDonald’s, Burger King, and Subway in particular are among the world’s 10 most valuable fast food brands. A 2017 study estimated their combined valuation to be more than $1B.

All three brands are incorporating influencer marketing into their larger fast food advertising strategy. Specifically, each has leveraged social media stars to reach Millennials and highlight specific menu offerings. In the following case study we’ll examine how each brand partners with influencers on Instagram to advertise its food.

McDonald’s Markets With Celebrities And Micro-Influencers

Approach: To promote its McCafe, buttermilk crispy tenders, and fries McDonald’s partnered with 14 Instagram influencers to create 26 sponsored posts. Half of the influencers involved were lifestyle micro-influencers with less than 100,000 followers. The other half were made up of television personalities, actors, and internet stars with upwards of 100,000 followers each.

In each sponsored post, the Instagrammers clearly displayed the McDonald’s logo and tagged the official McDonald’s Instagram account within the caption. The branded hashtags #mccafe and #buttermilkcrispytenders were also utilized.

Key Influencers:

1. Cierra Ramirez – 1.7M Followers
2. Jeff Wittek – 359K Followers
3. Becca Tilley – 1.1M Followers
4. Steven Kim – 160K Followers

Results: To date, the Instagram influencer campaign has generated 307K likes, 2K comments, and an average engagement rate of 5.9%.

Examples:

A post shared by Becca Tilley (@beccatilley) on

Actress, model, and singer Cierra Ramirez is perhaps most well known for her appearance in the television show The Fosters. The 22-year-old’s McDonald’s sponsored post received over 118,000 likes and 363 comments for an engagement rate of 13.7%.

The Boomerang created by Ramirez fits in well with the effortless style exuded by the rest of her feed. Additionally, the Golden Arches of McDonald’s are prominently featured on both the car and the storefront behind her, raising brand awareness for McDonald’s.

A post shared by Corey Scherer (@coreyscherer) on

YouTube personality and actor, Jeff Wittek boasts 359,000 followers and posted one sponsored Instagram video. The short skit incorporates humor and sticks to his theme of framing ordinary moments creatively.

The video achieved an engagement rate of nearly 17%, one of the highest of the campaign, and garnered more than 29,000 likes.

Burger King Partners With Instagram Trick Shot Artists To Promote Its Tater Tots

Approach: To advertise the return of its cheesy tater tots Burger King collaborated with 17 influencers to create 18 sponsored Instagram videos. All of the influencers involved performed an athletic trick using the tater tots. All but 5 of the influencers had more than 100,000 followers and all were Millennials.

Each influencer tailored their sponsored video to their particular trick shot skill set. In each of their captions they tagged Burger King’s official Instagram account. Additionally, the branded hashtags #cheesytotsareback and #tricktots were present in every caption.

Key Influencers:

1. Carly Beyar, Shannon Fay, & Alanna Locast – 175K Followers
2. Tania Tare – 89K Followers
3. Josh Horton – 257K Followers
4. Samuel Grubbs – 120K Followers

Results: The Instagram influencer campaign has generated 106K likes, 1K comments, and an average engagement rate of 3%.

Examples:

A post shared by SoccerGrlProbs (@soccergrlprobs) on

Carly Beyar, Shannon Fay, and Alanna Locast are three former division-1 soccer players that create comedy skits poking fun at the daily struggles faced by female athletes. The trio posted one sponsored video in partnership with Burger King.

Similar to Jeff Wittek’s post for McDonald’s, the soccer players incorporated the humor they’ve become known for and performed a skit where cheesy tots gave them motivation to get through practice. However, the post saw an engagement rate of 7%, much lower than the nearly 17% engagement rate Wittek garnered in the McDonald’s campaign.

A post shared by Tania Tare (@taniatare63) on

27-year-old Tania Tare is a professional golfer from New Zealand who has become an internet sensation for her golf trick shots. Tare created one sponsored Instagram video for the Burger King campaign that has generated 2,900 likes and engagement rate of 6.7%.

The camera angle and slow motion capture of Tare’s cheesy tot trickshot matches the format of her other trick shot videos. While McDonald’s sponsored content emphasizes logos and product, Tare’s focused more on her unique skillset.

Subway Boosts Brand Awareness At Music Festivals With The Help Of Instagram Influencers

Approach: To showcase its presence at and sponsorship of several U.S. music festivals during summer 2017 Subway partnered with 8 influencers to create 22 sponsored Instagram posts. The vast majority of the influencers involved had less than 100K followers and each was a millennial.

Key Influencers:

1. Jennifer Levinson – 73K Followers
2. Ben Carlin – 44K Followers
3. Jonathan Carlin – 50K Followers
4. Brock Williams & Chris Lin – 119K Followers

Results: The Instagram influencer campaign has generated 49K likes, 649 comments, and an average engagement rate of 7.6%.

Examples:

Jennifer Levinson is an American actress and digital producer with 73,000 Instagram followers. In partnership with Subway she created 6 sponsored posts. The highest performing of the 6 achieved 12,5000 likes and an engagement rate of 34%.

Levinson’s Instagram feed showcases her world travels and colorful style. Her Subway boomerang utilized a similarly bright color scheme and let audiences in on her latest adventure. She also includes her boyfriend Steven, who appears in many of her most engaging posts.

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Ben Carlin is a Virginia based internet personality who runs the YouTube channel SuperCarlinBrothers with his brother Jonathan. The creator saw an engagement rate of 21%, with over 4,700 likes from his 44,800 followers on his sponsored Subway photo.

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In the caption, he explains that he is headed to Firefly music festival. By aligning its marketing efforts with a popular music festival, Subway effectively targets the millennial audiences that are known for making up a large portion of festival attendees.